Acting natural is
a prerequisite to having fun.

So when Natural Light asked us to help launch their new vintage can and relaunch their vintage tagline, “Act Natural,” we got SNL-alum and known haver-of-fun, Beck Bennett, to show us how it’s done.

CD Art: Andrew Williams
CD Copy: Jamison Rossi
Art: Rafael Vilela
Copy: Will Engebretson
TVC Director: Fred Armisen

We also shot a Super Bowl commercial that never aired for reasons beyond our control.

Check it out below:

NATURAL LIGHT HAS ONE LESS CALORIE THAN MILLER LITE.

So, for Super Bowl LVII, we made a commercial with one less second. Introducing the first 29-second commercial in Super Bowl history: