I’m not one for astrology, but allegedly I’m a Cancer (big C). And in this day and age, being born between late June and July means you’re gonna get called a crybaby by memebloggers on the internet. They can’t help it; they’re fire signs.

And they’re right in that I feel all the feels. Whether I feel like it or not. I usually don’t, but that hasn’t stopped feelings from making me a better person and writer, against my will (little w). Let me explain.

Feeling the deep feels is a copywriter’s secret weapon, once the blunt force of a pencil fails to bleed adequately on the page. What I mean is, how can we make someone feel something if we can’t feel it first ourselves? Feel me?

I’ll stop saying feel now. In fact, we never have to talk about this ever again. Instead we can discuss new professional opportunities, my roots in TV writing, or how AI is just a marketing term designed to trick us all into technocratic submission. jk haha I think?

Promise I’m a good time.

Love,
Will

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